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Burn the Ships: What Happens When You Go All In

Why CJ Left a $250M Exit to Write Emails

What happens when you “burn the ships” and bet everything on yourself?

In this episode of The Covered Call, we sit down with CJ Gustafson — former CFO of a $250M exit, now the founder of Mostly Metrics, one of the most respected voices in business and finance media.

CJ didn’t just change jobs.
He changed games.

In this episode, we unpack:

  • The mental shift from salary to self-ownership

  • How CJ found product-audience fit

  • The underrated metrics that separate valuable businesses from noise

  • The exact flywheel behind his audience of 60,000+ CFOs, founders, and investors

  • Why going all in might be the most rational move you can make

You’ll also hear a reference to one of our favorite books of all time:

“I truly believe the universe conspires in your favor when you go all in on something.”

This one’s about freedom, focus, and the compounding power of commitment.

—> Watch and listen now!

Stay free,
Lovis & Jason

PS.: If you’ve been sitting on a decision… this might give you the spark.